We all know incentives can help to convince people to respond to your message. There are many ways to do this and I love these creative ways brands have used to play with incentives. Here’s some examples I’ve come across.
Dogmatic
I’ve come across this lovely idea by a restaurant in New York that offers a discount to a particular type of people each day. Such as pregnant woman or people on skateboards, this really fun and random way of giving out a 1 dollar discount makes this brand funny and likeable. Dogmatic loves you.
Volkswagen – The fun theory
Really great way to use fun to create awareness, the speed camera lottery by Volkswagen. Where everybody who’s passing by gets a shot at the prize. The fun theory has become well know and has the potential for a lot of great ideas such as this one.
Budweiser – Ice cold index
Budweiser decided to give out beers when it gets hot, really cute promotion that ensures to keep the brand on top of mind.
Coke – Open hapiness
Already a classic, the coke happiness truck. Which empisizes the brand’s promise ‘open happiness’.
