Holograms are more and more used for commercial purposes. Burberry presented a whole runway show in a hologram in Beijing. How amazing is this! And this way they prevented that things could go wrong (models that don’t show up or clothes that don’t fit).
English Rugby team in preparation for the world championships. 3D projection mapping is now used for more than just light shows. The players are fighting with dragons. It’s a fully interactive projection. This is amazing!
What happens when you combine Toy Story, some end of the world music and the LG Kompressor Elite vacuum cleaner? Exactly. The perfect commercial. But, creating such a commercial is something not to be taken lightly. In this case, LG definitely needed help from Young & Rubicam in New York, who are true experts in advertising.
The commercial is named ‘Something Lurking’ and wants you to think about the dangers of hidden dirt and allergens that lurk throughout your living room. In the video you see famous and lesser known toys being ‘taken or swallowed’ by dust sharks. Off course the movie has an American happy ending because the new LG Kompressor saves the day.
Check it out.
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