Profilers, is an exhibition in Breda that shows how much information you can find online about people you don’t know. You can see the exhibition from the 18th of March till the 25th of April.
Everybody does it: searching through Google looking up a new employee or looking at photos of a friend of a friend. Nowadays it is very easy to gather information about people. Who else can access to this information? This is a question a lot of people forget to ask themselves. People forget that it can turn out wrong putting yourself in the spotlights like this.
In this exhinition Profilers explores how far you can go in terms of branding and gathering information online. Eight international artists and art directors are asked to brand eight of Facebook friends. These eight people don’t know they are selected, they will find out at the opening on March 18th.
Google yourself and see how often you are exposed online? Your face, name, age, career, family and much more are a part of a brand and the brand is you. Be careful with what you are branding about yourself.
