Holograms are more and more used for commercial purposes. Burberry presented a whole runway show in a hologram in Beijing. How amazing is this! And this way they prevented that things could go wrong (models that don’t show up or clothes that don’t fit).
Winter is over in holland. But we couldn’t resist to show you this commercial from the States. This Dodge All Wheel Drive in the Snow Commercial is a pretty funny rendition of how people normally react (in the States) when they see snow is on its way. They run to the grocery store and empty the shelves like “it’s the end of the world”. But it’s nicely done by Dodge to promote their AWD vehicles.
Do you know a commercial with a great marketing message behind it? Let us know!
Yesterday we posted the Adidas ‘all in’ commercial. Their biggest competitor Nike fired back immediately. They deliver a beautiful ‘recycled’ commercial. No new images were shot for this video, only old footage was used. Focus is on Nike countryside around its engagement for the environmental and humane causes.
Adidas goes all in with this new commercial. David Beckham, Katy Perry, Lionel Messi, Derrick Rose and B.O.B. all make their appearance in this cool new spot. Coolest thing is defenitly the transitions from one athlete to the next while making the same motion. Very nice editing.
The Animation Workshop from Denmark is working hard to becoming one of the best in what they do. No so long ago they surprised friends and foes with there animation Mighty Antlers. No they are back. With Biorn. A Viking who is determined to end is life and move to Valhalla. But, this is not as easy as he had hoped.
Heineken figured out the best way to enter a party. The video reached over 4 million hits on youtube in just three weeks. There is also a little bit of Dutch pride because the commercial was created for Heineken by the Amsterdam office of leading advertising agency Wieden+Kennedy.
The world cup in South Africa was just 7 months ago but the cup allready on the move. Before it lands in Brazil in 2014 the trophy is going on a promotional tour. 83 countries around the world will be visited. Coca Cola supports FIFA by creating commercials where the consumer is made aware that de cup is on its way. Allthough we don’t think it’s likely that the 18 carat gold statue is going to travel in a truck, we do think that the commercial is very cool.
The most prestigious (and ridiculous because of the 109 awards in one night) awardshow in the music business tells us that Lady Gaga made the best music video in the year 2010. Her Bad Romance clip is just as strange as Gaga herself but this seems to work just fine if you look at the amount of succes she had the pas few years. You probably heard the song a million times before, but a closer look at the video isn’t such a bad idea because it’s really something special.
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