DDB Paris created a fun and simple ‘Escape Machine’ for the French travel company Voyages SNCF. It helpes you escape your current state of mind by pushing the red button and telling your favorite holiday location.
Priceless faces all around.
Yesterday we posted the Adidas ‘all in’ commercial. Their biggest competitor Nike fired back immediately. They deliver a beautiful ‘recycled’ commercial. No new images were shot for this video, only old footage was used. Focus is on Nike countryside around its engagement for the environmental and humane causes.
Adidas goes all in with this new commercial. David Beckham, Katy Perry, Lionel Messi, Derrick Rose and B.O.B. all make their appearance in this cool new spot. Coolest thing is defenitly the transitions from one athlete to the next while making the same motion. Very nice editing.
The Animation Workshop from Denmark is working hard to becoming one of the best in what they do. No so long ago they surprised friends and foes with there animation Mighty Antlers. No they are back. With Biorn. A Viking who is determined to end is life and move to Valhalla. But, this is not as easy as he had hoped.
Coca-Cola released the video of the “Happiness Truck”, a sequel to the viral-hit “Happiness Machine.” The video takes place in Rio de Janeiro. It is a different story than of the “Happiness Machine” that gives out free Cokes, balloon animals and pizza at a college cafeteria. The truck gives away free Cokes, beach chairs, a surfboard, sunglasses, t-shirts and soccer balls to make the people happy. People have to push the ‘red button’ on the truck to get a present.
The “Happiness Machine” took more then 3.2 million hits on the internet. I wonder how long it takes before the truck-video reached this number?
Flash mobs are hot these days. T-mobile was very succesfull with their dance at Liverpool Street Station. Fashion brand Moncler Grenoble took it to a whole other level. They combined their new winter collection with a flash mob catwalk at Grand Central Station in New York. Very special!
The world cup in South Africa was just 7 months ago but the cup allready on the move. Before it lands in Brazil in 2014 the trophy is going on a promotional tour. 83 countries around the world will be visited. Coca Cola supports FIFA by creating commercials where the consumer is made aware that de cup is on its way. Allthough we don’t think it’s likely that the 18 carat gold statue is going to travel in a truck, we do think that the commercial is very cool.
The most prestigious (and ridiculous because of the 109 awards in one night) awardshow in the music business tells us that Lady Gaga made the best music video in the year 2010. Her Bad Romance clip is just as strange as Gaga herself but this seems to work just fine if you look at the amount of succes she had the pas few years. You probably heard the song a million times before, but a closer look at the video isn’t such a bad idea because it’s really something special.
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